VAMAONE
VamaOne is a contemporary women’s fashion brand blending timeless elegance with modern style through thoughtfully designed resort wear, lounge essentials, and everyday statement pieces. Focused on comfort, quality, and versatility, the brand celebrates confident women with fashion that feels both effortless and expressive.
Objective
Drive consistent sales growth through performance-focused marketing strategies
Strengthen brand positioning while attracting high-intent traffic
Improve overall profitability by boosting conversion rates, increasing AOV, and reducing CAC
Problems faced by Vamaone
Facing low and inconsistent sales performance across channels
Limited brand awareness and weak market visibility
Poor-quality traffic leading to low engagement and intent
Lack of a clear marketing strategy resulting in lower conversion rates
Strategy Applied
Increase budget by 15-20% only after ROAS holds above target for 3 days. Keep around 70% on prospecting and 30% on retargeting and catalog.
Test 3 new creatives every 7-10 days. Use at least 3 angles: lifestyle, product detail and offer-led.Pause anything with CTR below your average, and scale winners into new ad sets.
Built a full-funnel structure (prospecting, retargeting, catalog sales) and scaled budgets in phases, only after ROAS held
Shifted spend towards high-converting Tier 1 and Tier 2 cities and pushed co-ord bundles to lift AOV
Build separate catalog sets for Co-ord Sets, Festive Wear, Best Sellers, New Arrivals and a Premium (highest-priced) set.
Results
Orders
Growth
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Revenue
Increased
ROAS
stabilised
Strong Revenue
Driver
Clients Testimonial
The experience working with the team has been excellent. They are incredibly quick, responsive, and proactive in their approach, always ensuring smooth communication and timely support whenever needed. Their professionalism, reliability, and commitment to delivering quality service truly stand out. Highly recommend them.
Minal Savla
Vamaone, Founder
Creatives used for Ads
