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The Role of Creative Marketing in Building Brand Identity

Performance marketing focuses on paying for specific actions such as clicks, leads, or sales. To succeed, marketers need to implement targeted tactics that optimize every stage of the customer journey.

Starting a new business is an exciting journey filled with challenges and opportunities. One of the most critical factors that can determine the success or failure of a startup is good design. Design is not just about aesthetics; it plays a vital role in how a startup communicates its brand, attracts customers, and builds trust. In this article, we will explore why good design is essential for startups and how it can help entrepreneurs create a strong foundation for their bus

Omnichannel marketing is all about connecting with your customers everywhere — on social media, email, in-store, or your website. It’s about creating a smooth and consistent experience wherever they engage with your brand. But here's the catch: to maximize ROI, being everywhere isn’t enough. You’ve got to be smart about it. Here’s how:

Clicks are fun. They feel like applause. Your dashboard lights up, the team high-fives, and for a moment you think, “ We nailed it .” But then reality hits. A click is just the beginning. The real magic—or disaster—happens after someone lands on your page. Your Landing Page: The Ultimate Welcome Mat Think of your landing page as a party. The ad got them through the door. Now, do you welcome them with a sparkling cocktail of clear messaging, fast loading times, and irresistibl

Beyond the Likes: What Your Social Media Numbers Really Mean (and What to Care About) At our performance marketing agency, we go beyond vanity metrics. We craft strategies that drive real engagement, measurable growth, and ROI. Likes are flattering but revenue is unforgettable.

The “Oops!” Moment: Famous Brands & Their Biggest Digital Marketing Mistakes

The Importance of Establishing a Strong Brand Identity

In today's digital landscape, an effective social media strategy is essential for businesses and brands that aim to connect with their...

In the fast-paced digital world, brands can't afford to guess. Every marketing decision, campaign, and content strategy must be backed by data, insights, and speed — and that's exactly where Perplexity AI steps in as a game-changer for us at Best Social, one of the top social media and performance marketing agencies in India.

Running social media for multiple clients demands precision and strategic planning. For the 33 Indian restaurants we managed, the journey...

Running a D2C brand is like playing poker with your own money. Every rupee spent on ads should be working overtime, or it’s burning a...