Real Estate
A Pune-based real estate firm specializing exclusively in luxury living, bringing curated new projects that offer prime locations, refined design, and elevated lifestyles.
Objective
Generate high-intent site visits and bookings, not just leads and enable the client’s CRM team to close faster.
Problems
High lead volume, low intent
Most leads were browsers, not buyers.
One-message-fits-all funnel
Same ads for explorers and ready-to-buy prospects.
CRM inefficiency
The sales team spent time filtering instead of closing.
Solution
Rebuilt the Funnel for Buyer Readiness
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TOF: Education + budget/location filtering
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MOF: Proof (walkthroughs, project credibility, use-case fit)
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BOF: Site visit–focused CTAs, not generic enquiries
Intent-Based Lead Forms
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Budget range
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Site visit timeline
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Buyer intent (self-use/investment)
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Location confirmation
Lead volume dropped by design. Lead quality went up.
CRM-Aligned Campaigns
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Leads tagged by intent
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Separate pipelines for site-visit-ready vs nurture leads
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Retargeting only high-engagement users
Results
-18%
Leads
+50%
Qualified Leads
+2x
Site Visits
-65%
Show-Up Rate
-35%
Cost per Site Visit
CRM
Majority of bookings closed by CRM from Meta-driven visits
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Meta Ads didn’t act as a lead generator.
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They worked as a pre-qualification and acquisition engine.
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Sales stopped chasing.
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Closures started scaling.
Creatives used for Ads
