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Problems faced by Miller
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Orders weren’t growing
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AOV was already maxed out
Strategic Shift
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Increase buying
intent
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Fixing funnel communication
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Matching product with right audience
Solution
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Rebuilt funnel
(TOF → MOF → BOF)
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Refined product
positioning
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Added stronger value triggers (not discounts)
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Improved creative-message fit
Results
150 %
Growth in Orders
And this is just the start.
Creatives used for Ads






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