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Problems
Low brand visibility
Limited awareness outside its existing audience
Poor ROAS
Average ROAS of ~1.2
on paid ads
Stagnating revenue
Monthly revenue stuck at ₹8L–₹12L with rising customer acquisition costs
Unstructured audience targeting
Broad interests only, lacking niche segmentation
Strategy
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Segmented audiences
Past buyers, 1–3% lookalikes, fashion-interest groups
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Content focus :
Short lifestyle videos & carousels
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Funnel-led ads
Covering awareness, engagement & conversion stages
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Strong retargeting
Viewers, add-to-cart & past buyers with urgency creatives
Execution Highlight
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UGC + street-style product usage
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Reels-first creatives (6–15s)
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Creative refresh every 10–14 days
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Collection ads for category discovery
Results
-18%
ROAS: 3.2× → 4.1×
+50%
CAC: ₹1,350 → ₹900
+2x
Conversion rate: 1.1% → 2.6%
-65%
AOV: ₹4500 → ₹6200
-
Monthly revenue: ₹12L → ₹28L
-
Clear positioning + structured funnel + performance-led creatives turned Echké into a scalable D2C fashion brand with predictable growth.
Creatives used for Ads
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