Echké

Echké (Ech of Hemant + Ké of Kedar) was established in 2021 in Mumbai, India. Known for its impeccable tailoring, fluid silhouettes and effortless style, Echké’s designs are for urban men and women who want to be distinctly dressed yet want to feel comfortable in their skin around the clock

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Problems

Low brand visibility

Limited awareness outside its existing audience

Poor ROAS

Average ROAS of ~1.2
on paid ads

Stagnating revenue

Monthly revenue stuck at ₹8L–₹12L with rising customer acquisition costs

Unstructured audience targeting

Broad interests only, lacking niche segmentation

Strategy

Segmented audiences

Past buyers, 1–3% lookalikes, fashion-interest groups

Best social post (Instagram Post (45)) (4).png

Content focus :

Short lifestyle videos & carousels

Funnel-led ads

Covering awareness, engagement & conversion stages

Strong retargeting

Viewers, add-to-cart & past buyers with urgency creatives

Execution Highlight

Best social post (Instagram Post (45)) (9).png

UGC + street-style product usage

Best social post (Instagram Post (45)).png

Reels-first creatives (6–15s)

Creative refresh every 10–14 days

Collection ads for category discovery

Results

-18%

ROAS: 3.2× → 4.1×

+50%

CAC: ₹1,350 → ₹900

+2x

Conversion rate: 1.1% → 2.6%

-65%

AOV: ₹4500 → ₹6200

Monthly revenue: ₹12L → ₹28L
Clear positioning + structured funnel + performance-led creatives turned Echké into a scalable D2C fashion brand with predictable growth.

Creatives used for Ads

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Echké

Problems

Low brand visibility

Limited awareness outside its existing audience

Poor ROAS

Average ROAS of ~1.2
on paid ads

Stagnating revenue

Monthly revenue stuck at ₹8L–₹12L with rising customer acquisition costs

Unstructured audience targeting

Broad interests only, lacking niche segmentation

Strategy

Segmented audiences

Past buyers, 1–3% lookalikes, fashion-interest groups

Content focus :

Short lifestyle videos & carousels

Funnel-led ads

Covering awareness, engagement & conversion stages

Strong retargeting

Viewers, add-to-cart & past buyers with urgency creatives

Execution Highlight

UGC + street-style product usage

Reels-first creatives (6–15s)

Creative refresh every 10–14 days

Collection ads for category discovery

Results

Creatives used for Ads

Let's Grow Together !

LET'S DISCUSS GROWTH

Echké

Problems

Low brand visibility

Limited awareness outside its existing audience

Poor ROAS

Average ROAS of ~1.2 on paid ads

Stagnating revenue

Monthly revenue stuck at ₹8L–₹12L with rising customer acquisition costs

Unstructured audience targeting

Broad interests only, lacking niche segmentation

Strategy

Segmented audiences

Past buyers, 1–3% lookalikes, fashion-interest groups

Content focus :

Short lifestyle videos & carousels

Funnel-led ads

Covering awareness, engagement & conversion stages

Strong retargeting

Viewers, add-to-cart & past buyers with urgency creatives

Execution Highlight

UGC + street-style product usage

Reels-first creatives (6–15s)

Creative refresh every 10–14 days

Collection ads for category discovery

Results

Creatives used for Ads

Let's Grow Together !

LET'S DISCUSS GROWTH

Average ROAS of ~1.2
on paid ads