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Introduction You launched your D2C brand. You ran Google Ads and Meta Ads. Sales started coming in. Things felt good. Then one day, budget got tight. You paused the ads. Traffic dropped. Sales stopped. It felt like someone pulled the plug. Sound familiar? This is the reality for most D2C brands in India today. Everything is running on paid ads, and the moment spending stops, so does the business. There is nothing wrong with running paid ads, but relying on them alone is like
