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Baftic

BAFTIC is an online destination for premium timepieces, offering a carefully curated collection of men’s and women’s watches from leading brands. Discover elegant designs and quality craftsmanship that bring style and precision to every wrist.

Problems

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Brand was spending ₹1–2L per month on Meta and Google prior to onboarding

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ROAS below 1 with inconsistent conversions and low ROI

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Campaigns were traffic-driven, lacking a purchase-focused funnel

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Retargeting structure was weak and improperly layered

Strategy Applied

Research and analysis

Introduced exhaustive creative testing

(formats, hooks, angles)

ads for social media

Moved from aesthetic ads to conversion-led creatives

facebook marketing

Rebuilt Google Search + Shopping/PMax with

high-intent keywords

Funnel Setup

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TOF

Discovery & product education

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MOF

Benefits, USPs, proof-driven creatives

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BOF

High-intent retargeting with offers

Results

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Cost per purchase reduced - 40 %

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Meta Ads became a reliable revenue channel

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Google Ads closed high-intent demand

Clients Testimonial

Founder, Baftic

Ms. Khushi Bafna

Creatives used for Ads

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Let's Grow Together !

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