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Problems
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Brand was spending ₹1–2L per month on Meta and Google prior to onboarding
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ROAS below 1 with inconsistent conversions and low ROI
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Campaigns were traffic-driven, lacking a purchase-focused funnel
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Retargeting structure was weak and improperly layered
Strategy Applied
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Introduced exhaustive creative testing
(formats, hooks, angles)
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Moved from aesthetic ads to conversion-led creatives
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Rebuilt Google Search + Shopping/PMax with
high-intent keywords
Funnel Setup
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TOF
Discovery & product education
MOF
Benefits, USPs, proof-driven creatives
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BOF
High-intent retargeting with offers
Results
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Cost per purchase reduced - 40 %
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Meta Ads became a reliable revenue channel
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Google Ads closed high-intent demand
Clients Testimonial
Founder, Baftic
Ms. Khushi Bafna
Creatives used for Ads
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